The Lash and Legacy Podcast

Black Friday Sales Strategy in 11 Minutes

Episode Highlights:
Why Black Friday is a golden opportunity for beauty businesses.
How to align your Black Friday offers with your salon’s goals.
Proven strategies for crafting irresistible deals that excite new and loyal clients.
The importance of a strong marketing plan, from pre-launch buzz to post-sale follow-ups.
Practical tips to prepare your salon systems for a seamless Black Friday experience.
Turning Black Friday momentum into long-term growth.
Resources Mentioned:
Flodesk Email Marketing: Get 50% off your first year with my affiliate link. Perfect for automating your Black Friday campaigns.
Free December Masterclass: Identify energy leaks in your salon business and step into 2024 with clarity and ease. Sign up here.
Action Steps After This Episode:
Start implementing your Black Friday plan today—there’s still time!
Share this episode with a fellow beauty business owner who could use these tips.
DM me on Instagram @jennacarrollcoaching if you need help strategizing your Black Friday sale.
 

The Review Revolution: Tips to Get Clients Talking About Your Lash Salon

In this episode of Lash and Legacy, we’re diving into one of the most powerful tools for growing your lash salon business: online reviews.
With trust and loyalty at the core of every successful beauty business, client reviews are now more influential than ever. But even if you’re creating an amazing experience for your clients, getting those reviews isn’t always easy. Today, I’ll break down why reviews matter so much, share some interesting stats, and give you actionable tips to help you start gathering more reviews today!
Whether you’re struggling to get reviews or just looking to take your reputation to the next level, this episode will guide you through making reviews a seamless part of your client experience.
 
In this episode-
Why Reviews Matter for Lash Salons:Discover how reviews impact client decisions, influence your online reputation, and why they’re crucial for attracting new clients.
Creating a 5-Star Experience Worth Raving About:  Before asking for reviews, make sure you’re providing an experience that clients want to share with others.
Top Tips for Collecting More Reviews:  Learn practical strategies, including:  - Asking clients consistently.  - Making it easy with QR codes, automated follow-ups, and personal touches.  - Giving clients direction on what to mention in their reviews.  - Motivating your team with fun incentives.  - Responding to reviews to build stronger client connections.
Using Reviews Beyond Google and Yelp
 
 
If you enjoyed this episode, please consider leaving a review on your favorite podcast platform. Reviews help us reach more lash salon owners who want to build successful, trusted businesses.

Brows and Business Philosophy w/ René de la Garza @skinmaestro

René de la Garza is a licensed Esthetician, Master Trainer and Founder of BROW DOWN STUDIO, an Aesthetic Brow, Facial and Lash Studio in Los Angeles and Beverly Hills. When he is not working on his Celebrity and High Profile clientele around Los Angeles, he is in developing and supporting his team of Estheticians in both studios. He can also be seen traveling nationally and internationally with his second brand: BROW DOWN STUDIO PRO, a collection of brow artist essential pro products, as a product developer or training his technique of Brow and Facial Sculpting. René de la Garza is represented by The Only Agency- LA/NY/LDN as their first and only esthetician.
 
Connect with René
Follow Rene on Instagram 
 
BROW DOWN STUDIO PRO 
 
Four Seasons Book
 
 
Ways I can help you:
Private Business Coaching
 
Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way. 
 
Instagram 

Service Provider To Client Partner: How Salons + Solo Providers Can Improve Guest Happiness

What do you and Kim K's fashion stylist have in common? 
We discuss:
Service Provider To Client Partner Mindset Shift
Embracing Curiosity and Listening
Building Trust Through Connection
Growth through Adaptability
 
 
 
 

Girl Got Mindset Series: My Growth Journey, Intrinsic Motivation, And Normalizing Feeling Pressure By Having A Direction And A Purpose

What we cover in this episode:
Recalibrating your vision
Reacting vs. responding
Let your limitations guide you
 
If you are feeling like a recalibration is what you need, let's talk! 
 
Ways I can help you:
 
Private Business Coaching
 
Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way. 
 
Instagram 

Social Media, Networking, and Momming in the Beauty Industry w/ SMM Erica Schramm, Owner of Beauty COR Pro

Starting as a lash artist back in 2014, Erica Schramm has been a part of the beauty industry for the last 10 years. She is a mom of 3, host of Lash Biz Babes Podcast, and owner of Beauty COR Pro - a social media management agency for salons and beauty businesses. She full-heartedly believes in the power of social media and the internet to grow your beauty business, and loves being able to support you in doing just that.
Connect with Erica
Instagram: www.instagram.com/xoericaschramm
Podcast: www.ericaschramm.com/lash-biz-babes-podcast
Website: www.beautycorpro.com
 
 
Connect with Jenna
Private Business Coaching
Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way. 
Instagram 

Girl Got Mindset Series: What To Do When You're Feeling Stuck

Let's investigate those limiting thoughts!
 
Private Business Coaching
 
Subscribe to my newsletter where I am discussing beauty business best practices, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way. 
 
Instagram 

Girl Got Mindset Series: Community Over Competition- Your Perception, Your Standards, and and The Importance of Being Flexible and Adaptable

If you're feeling the mental load of thinking about your competition a lot, or you don't know where to start with building a team and community oriented environment with your business, or you find yourself on repeat about the beliefs that your current circumstances can't be different: tap listen now!
 
This is the episode you need for a mindset shift around what's possible for you.
 
Really successful salons will have an owner who values leadership at the forefront have a healthy relationship to the competition. The overwhelmed and overworked owner can't focus on creating a successful business on all fronts. Under these circumstances, I wonder where the unhealthy relationship to competition comes from?
Let's unpack it together!
 
Ways I can help you:
 
Private Business Coaching
 
Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way. 
 
Instagram 

Beauty Biz Coaching: How To Have The 'Scaling Back Clientele To Step Into Salon Leadership Role' Conversation

These are the strategic steps I took to scale back my clientele and make the transition as smooth as possible to dedicating the majority of my time to owner/CEO role. 
 
You’re probably experiencing some scarcity thoughts which are disrupting your people pleasing patterns like that you will be upsetting them or you might potentially lose money or the relationship with these women you enjoy dearly, and you might I’m not saying you won’t- but you’re job now is to make sure they have a wonderful experience no matter what happens next and following these steps will help to ensure a smooth process.
 
If you’re plan is to build a high functioning business, where you are profitable so that your salary can come from the business- you have to prioritize the high level tasks and performing services have you capped and don’t give you the highest return in terms of what you can do.
 
Leave a review if you found this valuable and I will create more episodes like this!
 
Ways I can help you:
 
Private Business Coaching
 
Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way. 
 
Instagram 

Girl Got Mindset Series: Perfectionism

Kicking off the very first of the weekly mindset series: Girl Got Mindset and we’re talking about the big P: Perfectionism. 
 
So common…. and not to be lived with forever. Arguably, it’s served you to a point, but if you’re listening to this, I’m guessing it’s outlived its usefulness. 
 
In this episode we talk about what perfectionism REALLY is, and 2 ways you can move through perfectionist behaviors.
 
Ways I can help you:
 
Private Business Consulting
 
Subscribe to my newsletter where I am discussing energetics, mindset, purpose, and personal growth, in a digestible, relatable, and actionable way. 
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